The content creator recently launched her own beauty brand, Point Of View.
Updated June 11, 2026 3:46 PM ET
TikTok influencer fans Mikayla Nogueira wants to know her net worth after sharing a video showing off her recent Chanel purchases. The content creator rose to fame creating beauty tutorials on TikTok and Instagram, and she has more than 20 million followers. She also recently launched her own beauty brand, Point Of View, and shared Interview that she puts her personality into her videos.
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“Every time they click on a video, they don’t know what I’m going to say,” she said. “I spend a lot of time creating my intros in all my videos because I know it draws them in a way that will keep them watching. I think it’s just a mix of my personality. I’m loud. And I’m not afraid to be myself, in the sense that what you see in my videos is who I really am. I’m a little bit annoying.”
The beauty influencer’s personality has paid off big time and she is now a millionaire. So, what is her net worth?
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TikTok star Mikayla Nogueira’s net worth has been revealed.
According to her, Mikayla has earned a net worth of almost 8 million Forbes. She started creating beauty tutorials and reviews on social media, and soon had brand deals with major companies.
Cosmetics giant Estée Lauder and Elf teamed up with the creator, and in the spring of 2026, Mikayla launched her own beauty brand, Point Of View, which makes moisturizers, lip balms and serums.
The content creator shared with her TikTok fans in February that she was divorcing her husband, Cody Hawkenafter only three years of marriage.
“I’m getting a divorce. … The most important thing I’ve learned about divorce is that you don’t just sign a piece of paper and end it,” she said. “It’s taking an extremely long time. For me, at least, I have an end in sight.”
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Mikayla Nogueira
Influencer and businesswoman
Mikayla Nogueira is best known for her makeup TikTok tutorials and her makeup brand POV.
Full name: Mikayla Jane Nogueira
Date of birth: June 13, 1998
Place of residence: East Freetown, Massachusetts
Education: Bryant University
Married:Cody Hawken (2023-2026)
Children: 0
Cody struggles with an addiction and is praised by TikToker his attempts to seek treatment after relapsing in 2024.
“Understand sobriety, recovery is not linear,” she said. “Addiction is a disease, and it is very complex, and unless you or someone very close to you has struggled with addiction, it is difficult to understand that relapse is part of the recovery process and not a failure.”
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All about Mikayla’s $48,000 Chanel loot.
Mikayla was accused of flaunting her wealth online after sharing a video TikTok bragging about spending $48,000 at a Chanel store on bags and other accessories.
“So maybe I blacked out in Chanel yesterday,” she said. “No exaggeration. I bought eleven things, okay? This bag is so damn heavy… I lost control.”
Fan reactions were not impressed with the TikTok the star’s shopping pleasure. “I’m blacking out at the gas pump,” one replied. “I can’t even afford my insulin,” another commented.
“Overconsumption at its best,” another fan added, while one replied: “Nobody needs all this.”
A final person commented: “One of those bags would literally pay off my debt.”
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