In addition, Kylie Jenner’s new concert with Meta.
424 opened the Paris Men’s Fashion Week Spring/Summer 2027 show on Tuesday, June 23, 2026 with Clavicularthe looksmaxxing influencer (real name Braden Peters, 20) known for self-inflicted facial “bone-crushing,” extreme drug use livestreamed to followers, and documented ties to incel and far-right online circles (#rolemodel), who models the opening look.
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Owned by Guillermo Andrade, the brand has built it into a respected streetwear name known for hand-finished leather and “uncopyable” details that justify premium prices to a discerning following. Several guests, including content creator Lyas, gave Clavicular the finger as he left, and the clips quickly spread.
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NSS Magazine wrote that however good Andrade’s collection was, “it would not be his clothes that lingered in the collective imagination, but rather the platform offered to a figure of the manosphere,” noting that the clothes themselves were almost undisputed.
Celebrity Intelligence Takeaway: A brand trades credibility for a guaranteed news cycle, but the trade hardly makes sense to me for a brand like this. Andrade built its name on craftsmanship that justifies premium prices to customers who pay for taste and exclusivity.
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Clavicular’s audience is the opposite, mostly teenage boys who watch his live stream in their bedrooms for jaw-dropping tips. This does not win 424 new paying customers.
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It introduces the name to millions who would never buy the clothes, while telling the adults who were that the brand’s judgment cannot be trusted. More people know the name now. Far fewer think better of it.
Kylie Jenner is now the voice in your ear
Meta unveiled its first fully in-house line of smart glasses this week, and tucked inside the announcement is a detail that’s stranger than the hardware itself.
The $399 Starfire model, designed in collaboration with Kylie Jenner, lets you set Meta AI’s voice to hers, so the assistant giving you turn-by-turn directions or a restaurant recommendation can now sound, on command, like the second most followed woman on Instagram.
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Celebrity Intelligence Takeaway: TomToms used to let you choose Mr. T or Yoda to bark your instructions at you, and it was charming precisely because everyone understood that it was a gimmick, a borrowed voice that gave the impression of intimacy.
It’s the same with Meta Glasses’ Starfire, who uses Kylie to make a circuit board feel like a relationship rather than a gadget.
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