“Alexa, hold my wallet.”
during amazon prime dayIt can be a little difficult to figure out what to buy. So if you’re looking for a little insight, Page Six editors are sharing what’s in our cart. (After all, we shop for a living.)
Spoiler: Many of our picks are luxury staples we use again and again, like Taylor Swift-approved hair careOr unheard of discounts – like A-list favorites ora fitness tracker ring It rarely goes on sale, but is currently up to 48% off.
This year Prime Day is June 23-26, so click now deals are good. (And if you’re not a Prime member yet, Sign up now for a 30-day free trial!)
‘Our team causes quite a stir on Slack whenever trendy queen t-shirts go on sale. Last time it was this price, I bought two white ones. This time I am getting it in black color. This is an incredibly solid t-shirt, slightly thick material, and form-fitting with stretch. — Jackie Goldstein, Vice President of Commerce
“A friend from Paris turned me on to Biafine, a multi-purpose wonder that I’m constantly finding new uses for, from healing dry, flaky areas (even dermatitis) to helping breakouts heal faster. I can see why it’s in almost every French household! Thankfully, it’s recently become available in the states, so I’ll be stocking up on another tube while it’s on sale.” – Erica Radol, Commerce Reporter
“As a huge Swiftie, I had to try Taylor’s exact hair care duo later This can be seen in his Era’s Tour documentary series – and it’s safe to say I’m addicted. They have dramatically reduced my hair fall (and I haven’t changed anything else in my normal routine, so these are the products for now!) and have left my hair soft, clean and shiny. Plus, the rose scent is absolutely irresistible. – Elana Fishman, Style and Shopping Director
“Another essential: My dermatologist swears by La Roche-Posay, and whenever it goes on sale, I buy it.” Jackie Goldstein, Vice President of Commerce
“I usually use a box of these twice a year, and always restock on them during Prime Day. In my experience, they work just as well as in-office whitening treatments, and leave you with much less sensitivity.” – Elana Fishman, Style and Shopping Director
“No drill: Charlotte Tilbury is famous pillow talk lipstick There is a 30% discount during Prime Day. I’m a lippie lover, and no matter how many I collect, Matte Revolution is always in my rotation. is my favorite pillow talk mediumWhereas Kathy Hilton told us original shadow ‘Always have it in my bag.’ It’s a symbol!” – Erica Radol, Commerce Reporter
“I love Australian smells, and really can’t beat this price for this much hair care. I love using these deal events like Prime Day to stock up on essentials at huge discounts.” — Jackie Goldstein, Vice President of Commerce
“I often forget to buy sunscreen before heading to the beach. This summer I plan to stock up on my favorite SPF from Neutrogena to make sure that doesn’t happen!” -Hannah Southwick, Associate Commerce Editor
“I’ve been a fan of the Oura Ring for a while – it’s a favorite of fit A-listers like Jennifer Aniston and Gwyneth Paltrow, which monitors health stats like sleep, heart rate and more, while looking like stylish jewellery. However, it’s a little pricey for my budget, so when I saw it was 30% off for Prime Day – the lowest price of the year – it went straight into my cart!” – Erica Radol, Commerce Reporter
“I’ve heard a lot of great things about it Courteney Cox’s homecourtNow it’s time for me to try it! I’m definitely someone who likes to make daily tasks a little more fun, so a high-quality surface cleanser that leaves the house smelling like fresh roses is just the thing to keep me motivated and joyful. (Editor’s note: Be sure to apply the Amazon coupon to lock in the savings) – Erica Radol, Commerce Reporter
“Essie Gel Couture is a true manicure game-changer for me. It lasts about two weeks for me, but doesn’t require UV lights or the expensive (and potentially damaging) removal process at a salon.” -Hannah Southwick, Associate Commerce Editor
“This is my favorite sunscreen for the hot and sweaty summer months; it helps create a smooth canvas for makeup while protecting from those harmful UV rays. What more could you want, especially when it’s on sale?” – Elana Fishman, Style and Shopping Director
“Is this the Goldilocks of facial cleansers? My old face wash was drying out my skin, so I tried it.” Algae Enzyme Cleansing Oil. It doesn’t leave any greasy residue or dry out my skin, but it really removes makeup and sunblock effectively. Its Correct! My skin feels very soft after using it. – Erica Radol, Commerce Reporter
“My most frequently purchased Amazon item is this bath mat, which I’ve been buying for years. Judging by the fact that it has over 11,000 reviews, it looks like I’m not alone in this.” -Hannah Southwick, Associate Commerce Editor
Prime Day FAQs, Answered
When is Prime Day?
This year Amazon Prime Day will last for four days Tuesday, June 23 at 3 a.m. through Saturday, June 27 at 3 p.m. 3am ET.
Do you have to be a Prime member to purchase?
Prime Day is Amazon’s flagship sales event, which means it’s member-exclusive. you can Get a 30 day free trial To Enjoy Prime Day Savings (Plus) All benefits of membership) without any conditions.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day has been extended to June. With that change, Amazon is introducing a number of new promotional sweepstakes, opportunities to win gift cards, special travel deals and more, even bigger Prime Day deals.
Which deals are really worth shopping?
From deal-hunting at Amazon sales for years, we know sales are the perfect time to re-stock on your favorites, saving on top-rated tech like Apple AirPods. beauty and skin care, Read accessories like jewelery and handbags carefully and check everything thoroughly Amazon best sellers For huge discounts.
When is Amazon’s next Prime Day?
For those who are already thinking about the next sale, we are expecting Amazon to re-launch its October Prime Big Deal Days sale in late 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
By whom was this article written? Erica RedolPage Six Commerce Reporter. by identifying Top anti-aging skincare secrets the stars trust but to wash the dishes latest fashion collaboration With much more to discover on all of the above, Erica has a habit of reporting on – and even testing – Hollywood’s best-selling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good, and Hearst.
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